Archive for the ‘wellbeing’ Category

Publishing services brought to authors: Vyiha is born

March 12, 2013
Almost two years ago I was stuck in the middle while trying to publish my own book. As all authors entering the self-publishing word for the first time, I was spending my spare time in doing researches on which service I should have bought to bring my work to the market.
Several considerations were made in the decision making process, from the fairness of the price charged by some of the companies out there to taxation details. Soon I arrived to the conclusion that, being a non-US resident and having most of the companies offering publishing and digital distribution services in USA, if I’d wanted to self-publish my book, I would have needed to invest quite a bit considering either the service costs to be afforded in the distribution step or the withholding taxes that I would have eventually incurred had I decided to buy services from one of those companies.
I listened with profound empathy therefore when I heard similar stories from wanna-be authors having troubles in their decision making process and were, as myself, stuck in the middle.
The dilemma was the same for everybody: buy services from companies giving up a big part of the revenues (through high service fees) or trying to do everything on our own risking to lose ourselves in technical and management details?
As an increased amount of unknown authors seemed to have the same problem, we decided to meet one day in Hong Kong.
I will never forget that day. The weather was an atypical pleasant sunny day, perfect for an open air meeting in one of the cozy bars in Central Soho.
We were a group of five in that first meeting, all with our own soon-to-be-published book manuscript in our hands and all eager to find an alternative solution for self-published non-US resident authors. After a couple of hours of discussions, we understood that the best solution would have been to put together our variegate skill sets and to create our own publishing company.
We decided together to call the new small publishing house Vyiha, a name that carries no meaning but, when written, always looks the same however it is turned. We took this fact as a symbol of the business model we founded Vyiha upon: the way we achieve our goal is only making sure authors working with us achieve theirs. In other words, while working together we will have different roles, the aim will be nonetheless towards the same target which is having the books published through us reaching the highest number of people.
It took almost two years to build Vyiha and to fine-tune our publishing process, from the book creation until the follow-up in the promotion campaign and, in the meantime, our get together in Central Soho grew in size and number.
Nowadays, we are sure more than the first time we met that more and more authors have found difficulties in the self-publishing process solutions offered so far in the market and they are now looking for “something new”.
Today Vyiha is born and would like to be the “something new” missing out there.
Find us at